CASE STUDIES
Our Business Management Consulting Cases
1. Overcoming Listing Issues and Boosting Sales for Our Client
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Our client encountered persistent problems with their Amazon listings, many of which were flagged as "details page removed," hampering their sales potential.
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Our team conducted a thorough investigation to identify and resolve these issues meticulously, activating each listing one by one.
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Detailed Investigation: We scrutinized our client's listings to pinpoint specific issues causing the "details page removed" status.
Systematic Troubleshooting: Addressing each listing's issues individually, we resolved issues like missing information and policy violations.
Optimization and Activation: After rectifying the issues, we optimized the listings for visibility and activated them, monitoring their performance closely.
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Resolved Listing Issues: All problematic listings were successfully activated and brought into compliance.
Improved Sales: With optimized listings, our client experienced a steady increase in sales.
Effective PPC Strategy: Strategic PPC budget allocation further enhanced our client's visibility and drove targeted traffic.
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By proactively resolving listing issues and optimizing their Amazon account, our client saw significant sales growth. This case underscores the importance of troubleshooting and optimization for sustainable e-commerce success.
2. Maximizing Off-Season Sales for Global FBA’s Dance Bags
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Global FBA faced the challenge of sustaining sales for dance bags during off-peak seasons, aiming to maintain organic rank and prepare for sales spikes during peak times.
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Global FBA focused on optimizing advertising campaigns and strategically allocating budgets for off-season promotion to maintain sales momentum.
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Through targeted advertising and budget allocation, Global FBA maintained consistent sales during off-peak periods, preserved organic rank on Amazon, and maximized return on investment.
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Global FBA’s strategic approach ensured sustained sales and prepared the dance bag brand for increased revenue during peak seasons, highlighting the effectiveness of proactive sales management strategies.
3. Driving Growth for Keenhome’s Machine Washable Rugs
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Keenhome, known for its outdoor rugs, faced seasonal sales limitations. Transitioning to machine washable rugs, they hesitated to offer small sizes, fearing low profitability.
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Collaborating with us, Keenhome implemented a strategic advertising campaign and reevaluated their stance on small rugs. Through market analysis, we demonstrated the potential for high sales volume, despite lower profit margins.
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Strategic Advertising: Targeted campaigns highlighted machine washable rugs' benefits, driving sales.Redefining Small Rugs: Insights prompted Keenhome to reconsider small rugs, recognizing their potential for significant sales volume.Pricing Optimization: Adjustments ensured competitiveness while maintaining profitability, fueling sales growth.
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Within four months:Secured top 100 placement in Amazon's area rugs category.
Substantial sales volume increase for machine washable rugs.
Enhanced profitability despite concerns about small rug sales.
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Keenhome's strategic pivot, supported by targeted marketing and pricing refinements, led to substantial growth. This case highlights the importance of adaptability and data-driven decision-making in driving sustained success.
4. Enhancing Value Perception for Ebikeling’s E-Bike Conversion Kits
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Ebikeling faced an issue with their e-bike conversion kits being perceived as expensive due to their high quality.
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We created engaging infographics to showcase the superior quality and features of the kits, emphasizing their value proposition.
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Visual Storytelling: Infographics highlighted key features and craftsmanship to communicate the kits' quality effectively.Quality Emphasis: Premium materials and meticulous engineering were showcased to reinforce Ebikeling's reputation for excellence.Price-Value Alignment: Pricing was positioned as reflective of the products' exceptional performance and longevity.
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Improved Perception: Infographics shifted focus from price to value, enhancing product perception.
Increased Conversions: Addressing price concerns led to higher conversion rates.
Enhanced Reputation: Ebikeling's reputation as a provider of premium kits was strengthened.
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Effective communication of quality and value led to increased sales and improved brand reputation for Ebikeling.