Amazon Seller Analytics

PataraWeb 2.0: Analytics And Management For Amazon Sellers

PataraWeb 2.0 connects to your own Amazon account through Amazon’s official Selling Partner API and Amazon Ads API, and turns your sales, advertising, inventory and Brand Analytics data into clear charts, tables and recommendations, all in one application.

Amazon Ads Verified Partner badge – Patara Consulting

Request Access

What It Does

Everything You Need To Grow On Amazon, In One App

PataraWeb 2.0 brings hundreds of charts and tables together, organized around the decisions Amazon sellers make every day: what to advertise, how much to spend, what to restock and what to fix.

Creative content icon
Sales & Profitability
Sales, traffic, conversion and profit by parent and child ASIN, product groups and period comparisons.
Amazon advertising icon
Advertising
Campaigns, budgets, bids, targetings and search terms, managed by product profitability rather than guesswork.
Inventory management icon
Inventory & Operations
FBA stock, days of supply, restock planning, aged inventory, shipments, returns and reimbursements.
Customer service icon
Listings & Customers
Listing management, Voice of the Customer, issue detection and alerts with suggested next steps.

Want to see PataraWeb 2.0 with your own data? Request access

How It Works

From Your Amazon Data To Clear Decisions

1
Authorize
Connect your Amazon seller and advertising accounts through Amazon's official authorization flow. You can revoke access at any time in Seller Central.
2
Analyze
See your sales, advertising, inventory and Brand Analytics data as charts, tables and side-by-side comparisons, down to every child ASIN.
3
Act
Use clear recommendations to adjust bids and budgets, build campaigns, update listings and plan restocks. Changes are applied only when you choose to apply them.
Features

Hundreds Of Charts And Tables, Organized Around Your Decisions

Sales and profitability analysis
• Daily sales, units, sessions, page views, conversion and Buy Box trends by account, parent and child ASIN
• Period vs period, product vs product and weekday comparisons
• Product groups you create and track together
• Profit & loss by product, including Amazon fees, advertising and returns
• Amazon Business (B2B) sales, order sizes and Business price coverage
Advertising management and optimization
• Campaign, portfolio and targeting performance with spend, sales and ACOS
• Recommended advertising spend per product based on sales and profitability
• Rule-based bid suggestions from your own performance history, shown with the figures behind them
• Search term and targeting analysis to add profitable terms and cut wasted spend
• Campaign builder and Share of Voice for your own keywords
Inventory and operations
• FBA inventory, days of supply and restock planning
• Aged inventory and storage fee monitoring
• Shipment planning for sending inventory to Amazon
• Returns analysis and reimbursement tracking
Listings and customer experience
• Listing management and updates with issue detection
• Voice of the Customer: product experience health and reported issues
• Alerts that point to problems needing attention, with next steps
Brand Analytics

Turn Brand Analytics Into Better Listings And Ads

For brand owners enrolled in Amazon Brand Registry, and only after the brand owner authorizes the application, PataraWeb 2.0 retrieves Brand Analytics reports through the SP-API Reports API and presents them as charts and tables that support product, listing and advertising decisions.

Search Query Performance
What you see: Impressions, clicks, cart adds and purchases for the queries that lead to your products, and your brand share at each step.
How it helps: Find queries where you are seen but not chosen; improve listings and target them in ads.
Search Catalog Performance
What you see: The search funnel for each of your ASINs.
How it helps: Spot low click-through or conversion and prioritize image, title, price or content changes.
Search Terms
What you see: Search frequency rank and top clicked products for terms relevant to your catalog.
How it helps: Pick listing and campaign keywords based on real demand.
Market Basket Analysis
What you see: Products most often bought together with yours.
How it helps: Plan bundles, cross-sell advertising and promotions.
Repeat Purchase
What you see: Repeat orders, repeat customers' share of sales and repeat rate by ASIN.
How it helps: Understand loyalty and set ad targets that reflect long-term value.

Brand Analytics data is aggregated by Amazon before it reaches us. It contains no information that identifies individual shoppers, and PataraWeb 2.0 does not attempt to identify them.

Data Protection

How We Handle Selling Partner Data

PataraWeb 2.0 follows Amazon’s Selling Partner API Acceptable Use Policy and Data Protection Policy. Read our full Privacy Policy.

Seller authorization only
We access data only after you authorize PataraWeb 2.0 through Amazon's official flow. Revoke anytime in Seller Central under Apps and Services > Manage Your Apps.
Your data stays yours
Each Selling Partner's data is shown only to that Selling Partner and the users they authorize.
No aggregation across sellers
We do not aggregate data across Selling Partners or Amazon customers, and we do not provide or sell it to anyone, including competing sellers.
No resale or sharing
We do not sell, rent or share Amazon data with third parties.
No customer personal data
PataraWeb 2.0 does not request, collect or store personally identifiable information about Amazon customers.
Used only to serve you
Insights from Amazon data are used only to provide the service to the authorizing seller, never for Patara's own business purposes.
Clear calculations
Bid and budget suggestions follow documented rules, and the figures behind each suggestion are shown to you.
Pricing

Simple Pricing For PataraWeb 2.0

One plan with every feature. Patara Consulting clients get it included with their consulting package.

Premium

$750 / month

For Amazon sellers who use PataraWeb 2.0 on their own. All features, billed monthly, cancel anytime.

  • ✓Sales and profitability analysis by parent and child ASIN
  • ✓Product groups and period comparisons
  • ✓Advertising management with bid and budget optimization
  • ✓Search term, targeting and Share of Voice analysis
  • ✓Brand Analytics reports for Brand Registry owners
  • ✓FBA inventory, restock planning and aged inventory
  • ✓Returns, reimbursements and Voice of the Customer
  • ✓Listing management, issue detection and alerts
  • ✓Amazon Business (B2B) analysis

Request Access

Patara Consulting Clients

Included at no extra cost

Premium is included with every Patara Consulting package, with all the same features.

  • ✓Sales and profitability analysis by parent and child ASIN
  • ✓Product groups and period comparisons
  • ✓Advertising management with bid and budget optimization
  • ✓Search term, targeting and Share of Voice analysis
  • ✓Brand Analytics reports for Brand Registry owners
  • ✓FBA inventory, restock planning and aged inventory
  • ✓Returns, reimbursements and Voice of the Customer
  • ✓Listing management, issue detection and alerts
  • ✓Amazon Business (B2B) analysis

Talk To Us

Get Started

Ready To See Your Amazon Data Clearly?

Contact Patara Consulting to request access to PataraWeb 2.0. Email admin@consultpatara.com or call +90 534 051 46 51.

Request Access