Amazon PPC Management

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Amazon PPC Agency

Amazon PPC Management That Grows Profit, Not Just Spend

Advertising is the fastest way to grow sales on Amazon, and the easiest place to waste budget. Campaigns that are set up once and left alone drift toward search terms that never convert, ACOS creeps up, and the effect on organic rank gets lost.

Patara Consulting manages Amazon PPC end to end for brands selling on Amazon, most of them in the US. We build the campaign structure, monitor performance continuously, adjust bids and budgets product by product, clean up search terms and report results in plain language. Patara Consulting is a verified partner in the Amazon Ads Partner Network, and Patara Bilişim Ltd. Şti. is a registered Solution Provider in the Amazon Service Provider Network (SPN).

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Sponsored Products
Keyword and ASIN targeting for every product, with automatic and manual campaigns built to feed each other.
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Sponsored Brands
Protect your brand searches, drive traffic to your Store and win category searches with video ads.
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Sponsored Display
Reach shoppers who viewed your products but did not buy, and show up on competitor product pages.
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Search Term Management
Move converting search terms into their own campaigns and stop spend on terms that never sell with negative keywords.

PPC management is included in all of our packages, together with inventory, catalog and account health. Advertising a product that is out of stock or has a broken listing turns even the best campaign into a loss, so we never manage ads in isolation. Advertising service details · All services

Consulting team presenting an Amazon growth strategy
How We Work

Our Amazon PPC Management Process

1
Account and ad audit
We review 60–90 days of campaign, search term and product profitability data to find wasted spend and growth opportunities.
2
Targets and budget
We set a target ACOS and a monthly budget for each product with you, based on its margin. A new launch and a mature best-seller need different targets.
3
Campaign structure
We rebuild or launch automatic, manual, brand defense and competitor campaigns with a clear naming and targeting structure.
4
Regular optimization
We monitor campaigns continuously and adjust bids, budgets and search terms on a schedule that fits each product, from twice a week to every two weeks.
5
Reporting
We share spend, sales, ACOS, TACOS and organic impact through PataraWeb 2.0 and review results and plan the next steps with you every week.

Transparent reporting with PataraWeb 2.0. We track advertising data in PataraWeb 2.0, the analytics app we built. It connects to your account through Amazon’s official Selling Partner API and Amazon Ads API and shows spend, sales and profitability by campaign, product and search term on one screen. Patara Consulting clients use it at no extra cost, so you see exactly what we see.

We do not judge advertising by ACOS alone. TACOS, ad spend as a share of total sales, and the effect on organic rank show whether a campaign is really working, so our reports track ad-driven and organic sales together.

Why Patara

What Sets Our Amazon PPC Agency Apart

The first question to ask any Amazon PPC agency is who manages your campaigns and with what data. Here is our answer.

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Amazon Ads Verified Partner
Patara Consulting is a verified partner in the Amazon Ads Partner Network.
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SPN Solution Provider
Patara Bilişim Ltd. Şti. is a registered Solution Provider in the Amazon Service Provider Network.
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Our Own Analytics App
PataraWeb 2.0 brings advertising, sales, inventory and Brand Analytics data together in one place.
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US Business Hours
We work Monday to Friday, 12:00–24:00 Istanbul time (GMT+3), which overlaps most of the US business day.

Example: KeenHome. We worked with machine-washable rug brand KeenHome on targeted advertising, a fresh look at small rug sizes and pricing. Within four months the brand reached the top 100 in Amazon’s Area Rugs category and grew its machine-washable rug sales substantially. Read the full case study

FAQ

Amazon PPC Management FAQ

How much does Amazon PPC management cost?
PPC management is included in all of our packages. The Standard Package is $1,000 per month plus a percentage of sales; the Full Package starts at $3,500 per month and the Premium Package at $5,000 per month. Final pricing depends on the size and condition of your account. Your ad budget is not included and is paid directly to Amazon.
How much ad budget do I need?
There is no single right number; it depends on your price, margin, category competition and goals. After reviewing your account, we recommend a daily budget and target ACOS for each product and explain why.
How soon will I see results?
The effect of the first changes usually shows in spend and ACOS within a few weeks. The impact on organic rank and total sales takes longer and depends on the product and competition, so we treat the first three months as a measurement and improvement period.
What is the difference between ACOS and TACOS?
ACOS is ad spend divided by ad-attributed sales. TACOS is ad spend divided by total sales, both ad-driven and organic. ACOS shows campaign efficiency; TACOS shows the effect of advertising on the whole business.
Which Amazon marketplaces do you work in?
Most of our clients sell on Amazon US, and our working hours overlap the US business day. For other marketplaces, we review your account and tell you honestly whether we are a good fit.
How do I give you access to my account?
You invite our team through User Permissions in Seller Central and user management in the Amazon Ads console. No passwords are shared, and you can remove access at any time.
Patara Consulting team working together
Get a Quote

Let’s Review Your Amazon Ad Account

We will review your account and recommend the right package and advertising plan. Email admin@consultpatara.com or message us on WhatsApp at +90 534 051 46 51.